News
1/15/2020 3:13 PM
Client Hints: User Agent v2
Chromium proposal to use client hints in parallel with diminished User-Agent headers
Chromium – the web browser stewarded by Google - have announced a plan to diminish the role of the HTTP User-Agent header in future versions of Chromium during 2020. While the engineering arguments for the change make some sense, the replacement solution – client hints – is far from proven, and details remain unclear. The proposal is yet to be agreed, and is just that, a proposal.
11/20/2019 3:22 PM
Performance demand from AdTech industry prompts innovations
9/11/2019 3:00 PM
Apple announces the A13 Bionic chip and iPhone range
New iPhones, new innovative features, but only one feature stood out to us, the A13 Bionic Chip. Apple is claiming the new iPhone has the fastest CPU and GPU of any smartphone, let us see why.
9/3/2019 1:30 PM
GPU Benchmarking and Device Detection
How 51Degrees evaluated GPU micro benchmarking and why it's not viable today
51Degrees identify Apple iPhone and iPad models with over 99% accuracy. One of the techniques considered in the solution was GPU benchmarking. The technique showed promise but was not considered performant enough for production deployment.
8/29/2019 3:30 PM
Firefox Broke Analytics and Social Media
What's changing, why it's a problem and how to respond
Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.
8/28/2019 2:00 PM
Granular Apple iOS and iPadOS Device Detection
Combining Benchmarking and Image Hashing
Detecting the precise iPad or iPhone after iOS 12.2 is a bit of a headache, but so important for accurate analytics given Apple's dominance in the tablet and smartphone market. Traditional User-Agent based solutions need to be enhanced with JavaScript.
8/28/2019 2:00 PM
Apple Tracking Solved
iOS 12.2, 13 and iPadOS 13 iPhone and iPad device detection
51Degrees is the demonstrable leader in the field of device detection, continually leading innovation throughout the past decade.
Apple iOS 12.2 threw up a lot of challenges for many industries such as analytics, finance and advertising. As the leader in the field, 51Degrees adopted an open and transparent approach to the development of a solution, publishing research and examples along the way.
8/22/2019 1:30 PM
Missing iPad tablet web traffic?
Fix mobile decrease as iOS13 rolls out
iPadOS 13 arrives on iPad in September. During the days that follow web analytics tools - like Google Analytics - will indicate single digital percentage changes in device splits with desktop increasing, and tablet decreasing.
The change is a consequence of Apple's drive for a supposed improved web browsing experience and tracking prevention.
7/4/2019 4:00 PM
Afilias' European Device Detection Patent Invalid
DeviceAtlas a trivial variation of WURFL
Yesterday the European Patent Office (EPO) opposition division narrowed Afilias Technologies Plc's device detection patent EP2245836B1 in Europe, as a result of an opposition brought by 51Degrees in 2017 and explained in this blog. The EPO concluded that the patent as initially granted was not valid.
5/15/2019 3:36 PM
51Degrees AdTech Focused Patent Granted
AdTech players now have a fast, free and future proof device detection solution
51Degrees' sub-microsecond device detection solution is granted a European patent, further adding to our established portfolio.