News

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Rob Bateman, James Rosewell

9/3/2019 1:30 PM

GPU Benchmarking and Device Detection

How 51Degrees evaluated GPU micro benchmarking and why it's not viable today

51Degrees identify Apple iPhone and iPad models with over 99% accuracy. One of the techniques considered in the solution was GPU benchmarking. The technique showed promise but was not considered performant enough for production deployment.

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Benjamin CB

8/29/2019 3:30 PM

Firefox Broke Analytics and Social Media

What's changing, why it's a problem and how to respond

Mozilla, among others, started to make digital marketers jobs a lot harder in 2019 when they disabled the analytics tools these professionals rely on to understand customer journeys and improve and monitor their websites.

Broken-iPhone

Benjamin CB

8/28/2019 2:00 PM

Apple Tracking Solved

iOS 12.2, 13 and iPadOS 13 iPhone and iPad device detection

51Degrees is the demonstrable leader in the field of device detection, continually leading innovation throughout the past decade.

Apple iOS 12.2 threw up a lot of challenges for many industries such as analytics, finance and advertising. As the leader in the field, 51Degrees adopted an open and transparent approach to the development of a solution, publishing research and examples along the way.

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Benjamin CB

8/28/2019 2:00 PM

Granular Apple iOS and iPadOS Device Detection

Combining Benchmarking and Image Hashing

Detecting the precise iPad or iPhone after iOS 12.2 is a bit of a headache, but so important for accurate analytics given Apple's dominance in the tablet and smartphone market. Traditional User-Agent based solutions need to be enhanced with JavaScript.

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Benjamin CB

8/22/2019 1:30 PM

Missing iPad tablet web traffic?

Fix mobile decrease as iOS13 rolls out

iPadOS 13 arrives on iPad in September. During the days that follow web analytics tools - like Google Analytics - will indicate single digital percentage changes in device splits with desktop increasing, and tablet decreasing.

The change is a consequence of Apple's drive for a supposed improved web browsing experience and tracking prevention.

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James Rosewell

7/4/2019 4:00 PM

Afilias' European Device Detection Patent Invalid

DeviceAtlas a trivial variation of WURFL

Yesterday the European Patent Office (EPO) opposition division narrowed Afilias Technologies Plc's device detection patent EP2245836B1 in Europe, as a result of an opposition brought by 51Degrees in 2017 and explained in this blog. The EPO concluded that the patent as initially granted was not valid.

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Benjamin CB

5/15/2019 3:36 PM

51Degrees AdTech Focused Patent Granted

AdTech players now have a fast, free and future proof device detection solution

51Degrees' sub-microsecond device detection solution is granted a European patent, further adding to our established portfolio.

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Maria Gray

5/9/2019 3:56 PM

Multi Stage Approach to Apple iOS Device Detection

51Degrees ensure an enduring, accurate and high performance solution to Apple iOS device detection

As you may already know, with the release of iOS 12.2, Apple removed some vital information which allowed device detection solutions to accurately identify Apple devices. You can read more about what changed here.

Afilias-Technologies-DeviceAtlas-forks-competitor-51Degrees

Maria Gray

5/2/2019 3:47 PM

Afilias Technologies' DeviceAtlas forks competitor 51Degrees

DeviceAtlas made a public copy of an open source GitHub repository created and licensed by competitor 51Degrees.

DeviceAtlas made a public copy of an open source GitHub repository created and licensed by competitor 51Degrees. 51Degrees is an innovative competitor of DeviceAtlas. DeviceAtlas is a product owned and operated by Afilias Technologies.