Design

Responsive Web Design (RWD) has long been the go-to choice for web designers and marketers looking to build and optimize their websites and it does a fairly good job. However, with changing consumer expectations, we must ask: can it be done better?

One-off payments are replaced by in-app purchases, subscriptions and advertising. While the first two are generally regulated and depend on platform vendor, ads are cross-platform and often neglected by both designers and advertising agencies. Learn how to increase user engagement and advertisements efficiency by detecting screen diagonal size of requesting devices.

Developing a mobile optimised web experience has now become standard practice across the web. However a poorly implemented mobile website will not only cause your Google search rank to suffer, but also reduce conversion and sales.

Before deciding on which mobile solution is right for your website, consider the following 3 mistakes that businesess make when designing their mobile web experience.

To celebrate our new office move, the 51Degrees team took to the streets of Reading for an evening filled with tasty food and beverages. We stopped off at the handmade burger Co restaurant that was recently opened in Reading at the start of the year. We all had a great experience, with fantastic food and a great environment; however, there was something that left a sour taste in our mouth.

Responsive Web Design allows designers to implement web pages which work equally well on different types of devices. Cascading Style Sheets 3 (CSS3) media queries enable the CSS used to control the page look and feel to be altered based on screen size, and other properties of the device when the page is being rendered on the browser. Responsive Design works really well with simple web pages containing elements that are implemented consistently across the major browser vendors.